Check high-consequence claims first
- Business name, ownership, years in operation and locations.
- Services offered, exclusions and service area.
- Prices, discounts, response times, availability and guarantees.
- Licences, certifications, insurance, awards and affiliations.
- Review text, customer names, ratings and source attribution.
- Health, safety, financial or legal statements.
Use a claim ledger
For each factual sentence, record the page, claim, source, source date, owner decision and final wording. Use ‘owner confirmed’ only when the owner actually reviewed that item.
Keep reading
Write service page copy
Pagely's editorial team keeps this guide current for the same claim-checking process behind every page.
Treat reviews and images as evidence
Never ask AI to create a plausible testimonial. Quote a real review from a permitted source without changing its meaning. Confirm the name display and attribution fit the source's rules and the business's privacy obligations.
Inspect AI-generated images for false signs, logos, uniforms, licences, equipment and locations. Do not let a synthetic storefront or project photo imply that the business owns or completed what is shown.
Separate verification from style editing
First decide whether each claim is supported. Then improve its wording without increasing certainty. ‘Usually replies the same day’ cannot become ‘guaranteed same-day response.’
Pagely builds a source brief from public business sources and owner input, then checks drafted claims against that brief. This reduces unsupported copy, but the owner still has knowledge the source material may not contain. Owner review remains the publication gate.
Sources reviewed
Product features and third-party guidance can change. These primary sources were checked on September 14, 2026.