Give every image a job
Sort candidates into four roles before uploading.
- Proof: finished work, a real storefront, equipment or a team at work.
- Explanation: a process step, product detail or before-and-after pair with honest context.
- Orientation: the entrance, service vehicle or landmark that helps a visitor arrive.
- Mood: a supporting image that sets tone without pretending to show the business.
Confirm rights and customer privacy
Record who took the photo and what licence or permission allows publication. Get clear approval before showing an identifiable customer, their child, home interior, vehicle plate, documents or other personal details.
Stock and AI-generated images can support a concept, but do not present them as completed work, staff, premises or customers. A caption can remove ambiguity when the context is not obvious.
Keep reading
Website launch checklist
Pagely's editorial team keeps this guide current for the same claim-checking process behind every page.
Size for the space, then compress
Do not upload a full camera file for a small card. Crop to the intended aspect ratio, preserve a larger source outside the website, and export a modern format such as WebP when the platform supports it. Inspect faces, text and fine details after compression.
Use responsive image sizes where available so a phone does not download a desktop-sized image. Keep the main subject away from edges that may be cropped on narrow screens.
Write alt text for the image's purpose
Google's image guidance recommends descriptive alt text and relevant nearby copy. Alt text also helps people who cannot see the image. Describe what matters in context, without stuffing service and city keywords.
Sources reviewed
Product features and third-party guidance can change. These primary sources were checked on September 14, 2026.